Sainsburys has claimed its mogs christmas calamity ad has been a huge success with 37 million online views that helped the supermarket trade well during the festive period. Mogs christmas calamity sainsburys framestore worked alongside creative agency amv bbdo and director james rouse to deliver an emotive spot for the festive season, developing mog from original illustration to star of the small screen in an exclusive narrative for sainsburys, in aid of save the children. Kerr, who is 92yearsold, has written a book entitled mogs christmas calamity. Nov 12, 2015 judith kerrs mog, the lovable cat with a penchant for calamity, is to make the jump from page to screen as the star of sainsburys christmas tv ad campaign, years after she was killed off. Learn english in a fun way with the music video and the lyrics of the song mogs christmas calamity of sainsburys. In the lesson students collate vocabulary related to christmas, talk about christmas customs, watch a short film and predict the ending of the film. Sainsburys christmas ad featuring mog the cat time. Mog is returning to literary life as well with mog s christmas calamity, a new book that kerr created to coincide with the holiday ad. Sainsbury s has resurrected mog, the cat from the children s books series, for its christmas ad. The book is only being sold by sainsbury s stores and online, with all profits going to save the childrens. Developed in partnership with judiths publishers harpercollins childrens books, and titled mogs christmas calamity, the full length 330tv.
Dec 03, 2015 it is quite unusual for pet cats to start fires, but it is exactly what mog did in the sainsburys christmas advert this year. Walker to publish sainsburys christmas ad tiein the. What a great early christmas present the sainsbury s advert turned out to be. This is sainsburys mogs christmas calamity by framestore on vimeo, the home for high quality videos and the people who love them. She brought mog back to life for mog s christmas calamity, which is also the subject of this years sainsbury. Then decide for yourself if you think this beats the john lewis ad and wins the battle for best christmas advert 2015. I have enjoyed illustrating mog again after so many years and am thrilled that this special christmas story will help raise funds for save the children and. The new title, mog s christmas calamity, is the authors first since retiring the character in 2002. Sainsburys christmas advert mogs christmas calamity. Judith kerrs mog at heart of sainsburys christmas ad. In mog s christmas calamity mog accidentally starts a fire in her home after having a bad. Sainsburys and its ad agency amv bbdo worked with author judith kerr and publisher harpercollins childrens books to resurrect mog, a charming cat owned by the thomas family, which. Since she first appeared in mog the forgetful cat, mog has become everyones favourite family cat and her adventures have delighted countless children worldwide.
English literacy creative writing adverbs based on. Sainsburys runs out of mog the cat and children are left. The classic christmas story of everyones favourite forgetful cat, mog, in this beautiful book and cd edition, read by the inimitable geraldine mcewan. Sainsburys bank also delivered good performance with 11 per cent volume growth in loans and 29 per cent growth in travel money transactions. A christmas calamity and the sainsburys christmas advert 2015. Sainsburys christmas advert stars calamityprone cat mog in. Dec 9, 2015 sainsburys official christmas advert 2015 mogs christmas calamity. Establish that neighbours are people who live near to one another. Barney thomson robert carlyle, awkward, diffident, glasgow, scotland barber, lives a life of desperate mediocrity and his uninteresting life is about to go. Sainsburys christmas mog book tops bestseller chart. The sainsburys mog the cat christmas advert has come true.
A sweet victorian holiday romance hardman holidays book 3 kindle edition. Judith kerr, harpercollins and sainsburys will donate all of their profits from the sale of this book. In november 2015, mog returned as a cgi character for the christmas advert for supermarket sainsbury s. Sainsburys official christmas advert 2015 mogs christmas c. Sainsbury s christmas mog book tops bestseller chart. Mogs christmas calamity sainsburys ad christmas 2015. Sainsburys christmas advert 2015 with mog the cat has put. Sainsbury s has brought back one of britain s bestloved children s book characters in its christmas advert, a festive extravaganza starring mog the forgetful cat. Judith kerrs mog, the lovable cat with a penchant for calamity, is to make the jump from page to screen as the star of sainsburys christmas tv ad campaign, years after she was killed off. In mogs christmas calamity, mog by a chance starts a fire after experiencing a nightmare, but she can. Mogs christmas calamity as read by you sainsburys youtube. Official sainsburys mog the cat plush toy 30cm tall. Sainsburys christmas advert features cat called mog but who is she. Sainsbury s celebrates iconic childrens book character mog in its 2015 christmas campaign 12 november 2015 sainsburys has unveiled a heartwarming new advertising campaign featuring one of the nations best loved childrens book characters, judith kerrs mog, to highlight the importance of sharing at christmas.
Sainsbury s christmas advert mogs christmas calamity. Sainsburys praises huge success of christmas campaign featuring mog the cat. Sainsburys mogs christmas calamity music video, song. Sainsburys charming christmas advert will put you in the. Business banking economics cfa institute talk ey talk. Watch can mog save the day in the sainsburys christmas advert. Judith kerr, harpercollins and sainsburys will donate all of their profits from the sale of this book to save the children to improve child literacy in the. Sainsbury s has brought back one of britains bestloved childrens book characters in its christmas advert, a festive extravaganza starring mog the forgetful cat. The book will sell for 3 pounds, with a stuffed mog going for. The neighbours then pitch in to save the thomases wrecked christmas because, as the ads tagline neatly puts it, christmas is for sharing. In the clip, titled mogs christmas calamity, the supermarket has revived the loveable childrens character.
The spot was created in partnership with harpercollins childrens books. Sainsburys celebrates iconic childrens book character mog. Judith kerrs mog the cat is brilliantly brought back to life in animation form. Introduce the assembly by referring to the sainsburys chr istmas advert 2015, which illustrates the importance of good neighbours. Sainsburys celebrates iconic childrens book character. In 2015, mog the cat returned as a cgi character for an advertisement for supermarket sainsbury. It looks like we dont have any plot summaries for this title yet. Judith kerr, harpercollins and sainsbury s agreed to donate all profits from this book and the adorable plush mog.
Sainsburys are partnering with comic relief and bbc children in needs the big night in a night of tv to lift the spirits of the nation and raise money for those most affected by the covid19 crisis. When a traveling magician alex arrives in town things begin to change for arlan the local bank. Sainsburys praises huge success of christmas campaign. She also illustrated a book, exclusively sold in sainsburys stores. Sainsburys, the uk shopping chain, is running mogs christmas calamity, an integrated advertising campaign bringing to life the work of childrens book author judith kerr.
Kerr, who is 92yearsold, has written a book entitled mogs christmas calamity, which. Nov 16, 2015 based on the loveable cat, created by author judith kerr, can mog save the day in the sainsbury christmas advert. Sainsburys revives childrens book feline mog in its. Watch our festive tv ad and see if mog can save christmas. Sainsbury s partners with childrens author judith kerr and save the children for mogs christmas calamity video by gillian west 12 november 2015 19. Mogs christmas calamity tops book chart for third week. Sainsburys christmas advert 2015 features mog the cat and. Learn english in a fun way with the music video and the lyrics of the song mogs christmas calamity of sainsbury s. The money donated to save the children will go towards their uk literacy work and will also give funding to support the aims of the national read on. At the heart of the campaign is a 3 minute 30 seconds television commercial in which an animated cat deals with a. Instagram hack for friendsgiving, mogs christmas calamity. You can buy mogs christmas calamity, written and illustrated by judith kerr, from sainsburys to. Judith kerr has also written and illustrated a new mog the cat book, mogs christmas calamity to run alongside the sainsburys christmas campaign.
Mog s christmas judith kerr picture books serve the same place in my reading that the cartoons do in the new yorker. Nov 12, 2015 judith kerrs mog at heart of sainsburys christmas ad published november 12, 2015 by lisa campbell. They lighten things up, and make me smile, and refresh me before i dive back in to something denser. She brought mog back to life for mogs christmas calamity, which is also the subject of this years sainsburys christmas advert. Barney thomson robert carlyle, awkward, diffident, glasgow, scotland barber, lives a life of desperate mediocrity and his uninteresting life is about to go from 0 to 60 in five seconds, as he enters the grotesque and comically absurd world of the serial killer. Mogs christmas calamity, a book created specially by the author judith kerr for sainsburys christmas campaign, is topping both the childrens. Sainsburys celebrates iconic childrens book character mog in its. Sainsbury s mog s christmas calamity by abbott mead vickers bbdo sainsbury s has resurrected mog, the cat from the childrens books series, for its christmas ad. The return of the permanently befuddled tabby cat mog came as a complete surprise, particularly as judith kerr had famously retired her most famous creation in the 2002 book goodbye mog. The new ad is called mogs christmas calamity and shows the. Mog sets off a chain of unfortunate events which almost ruin christmas for the thomas family. Sainsburys christmas advert brings back mog the cat.
I made this resource based on sainsburys 2015 christmas advert. This christmas we asked you to share a video reading mogs christmas calamity by judith kerr to help us create a very special christmas story and weve used your clips in our new christmas tv. In an adorable tale of classic prechristmas calamity, the now 3d computer generated version of. Using mog as a celebrity cat, create an adcampaign for a new cat foodproduct using mog as the celebrity endorsement and taking her achievements into account. Sainsburys reveal christmas advert mogs christmas calamity. Kerr published 16 mog books with mog s goodbye released in 2002, in which mog died.
Sainsburys christmas advert 2015 full length video. The computer animated mog starring in the advert might be a little too different at first look but a book also titled mogs christmas calamity. Shoppers have bought tens of thousands of mog and the accompanying book mogs christmas calamity by author judith kerr for. This christmas we asked you to share a video reading mogs christmas calamity by judith kerr to help us create a very special christmas story and weve used your clips in our new christmas. Our christmas advertising campaign mogs christmas calamity was a huge success, with nearly 37 million online views and the exclusive mogs christmas calamity book topping the uk bestselling book charts. Nov 12, 2015 sainsburys celebrates iconic childrens book character mog in its 2015 christmas campaign 12 november 2015 sainsburys has unveiled a heartwarming new advertising campaign featuring one of the nations best loved childrens book characters, judith kerrs mog, to highlight the importance of sharing at christmas. Sainsburys has revealed the muchloved childrens book character. Sainsburys is the third largest chain of supermarkets in the united kingdom. In the lesson students collate vocabulary related to christmas, talk about christmas. Sainsburys releases mogs christmas calamity ad campaign. Sainsbury s has revealed the muchloved children s book character mog as the star of its christmas campaign set to up the stakes in the battle for hearts. Sainsburys christmas advert features new book mogs christmas calamity sainsburys are proud to announce they have been working with childrens author judith kerr who has wrote and illustrated a new mog book mogs christmas calamity, this story will be showcased in this years christmas.
Every penny of profit will go to save the children to help improve child literacy in the uk. Mogs christmas calamity tops book chart for third week bbc news. For its christmas spot this year, sainsbury s has taken one of the u. The neighbourhood then comes together to help the family clean up and enjoy christmas dinner. The campaign aims to improve child literacy across the uk, because every year, 1 in 5 children in england are leaving. This year, we worked in partnership with harpercollins childrens books and world renowned author and illustrator judith kerr to create a christmas story based on her much loved character mog. Mogs christmas calamity by judith kerr to simply call this an advert doesnt really do it justice. Sainsburys mogs christmas calamity racked up nearly 26 million views on youtube, ahead of the almost 23 million john lewis achieved, despite being released a week later. Find out when supermarkets are open on bank holiday monday. Every penny from new book mogs christmas calamity sold exclusively in sainsburys for. Dec 21, 2015 this christmas we asked you to share a video reading mogs christmas calamity by judith kerr to help us create a very special christmas story and weve used your clips in our new christmas tv. The new book, mogs christmas calamity, is on sale exclusively in sainsburys stores for. Mog s christmas calamity, the book written and illustrated by judith kerr for sainsbury s seasonal campaign, has topped the bestseller list.
Sainsburys christmas advert 2015 with mog the cat has put john. Nov, 2015 sainsburys christmas advert mogs christmas calamity. All the proceeds from the book sold exclusively in sainsburys will go to the save the children charity, to help improve child literacy. Nov 17, 2015 sainsbury s mog s christmas calamity by abbott mead vickers bbdo. Sainsbury s resurrects popular childrens book character mog the cat from judith kerrs picture books for its mogs christmas calamity christmas advert. This years offering features mog the cat, the feline made famous by judith kerrs popular childrens book series.
The book, mogs christmas calamity, topped the nielsen chart for four. Last year sainsburys partnered with judith kerr and harpercollins childrens books for its christmas campaign. This efl lesson plan is designed around a short film commissioned by the british supermarket chain sainsburys titled mogs christmas calamity inspired by the childrens writer judith kerr. This gallery tells the story of mogs christmas calamity, judith kerrs new book about mog that is being sold to raise money for save the children. For example, we can use the cookie to recognise you and complete your username or email address and securely retrieve your shopping details if you move to different parts of the sainsbury s website. Its christmas, and mogs house is full of strange noises and peculiar smells. The supermarket, kerr and publisher harpercollins are donating all profits. Our christmas advertising campaign mogs christmas calamity was a huge success, with nearly 37 million online views and the exclusive mogs christmas calamity book topping the uk bestselling book. Nov 12, 2015 the mogs christmas calamity book is available at sainsburys for. In order to buy products from us and check out of the website you need to enable cookies in your web browser before using the site.
For sainsburys christmas campaign, the 92yearold author wrote a new story, mogs christmas calamity. Sainsburys partners with childrens author judith kerr. Judith kerr, harpercollins and sainsburys will donate all of their profits from the sale of this book to save the children to improve child literacy in the uk. Sign up for our free newsletter packed with information and great offers. Mogs christmas calamity tells the story of what happens instead, when disaster strikes. The book is only being sold by sainsburys stores and. For this campaign, judith kerr has created a new book after years. Mog the cat is the creation of childrens writer judith kerr. Related ads in sainsbury s retail services united kingdom film. The combination of high production values, great narration, 3 minute 20 seconds running time and. Judith kerrs mogs christmas calamity in pictures childrens books. Nov 12, 2015 the new book, mogs christmas calamity, is on sale exclusively in sainsburys stores for. Mogs christmas calamity is the first story in the series since.
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